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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

Perspectives on macromarketing in the African context : introduction to the special issue

Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12

Persistent link: https://www.econbiz.de/10012159099

Special issue: macromarketing in the African context

Dadzie, Kofi Q. (ed.); Sheth, Jagdish N. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012159192

How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework

Dadzie, Kofi Q.; Amponsah, David K.; Dadzie, Charlene A.; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 234-256

Persistent link: https://www.econbiz.de/10011738263

Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective

Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410

Persistent link: https://www.econbiz.de/10012521303

Corporate governance and the fragility of banking systems in developing countries: An analysis of a credit market in Ghana

Evans, Jocelyn; Dadzie, Kofi - In: Global Finance Journal 9 (1998) 1, pp. 109-125

Persistent link: https://www.econbiz.de/10005235095

An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana: the importance of social networks for nascent entrepreneurs

Dadzie, Kofi; Evans, Jocelyn; Mack, Rhonda - In: Global Business and Economics Review 12 (2010) 1/2, pp. 100-114

This study focuses on a national sample of customers who used commercial bank products/services in Ghana. The results demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana. Although, societal leaders are critical of the...

Persistent link: https://www.econbiz.de/10010668984

The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets

Dadzie, Kofi Q.; Dadzie, Charlene; Johnston, Wesley J.; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 367-383

Persistent link: https://www.econbiz.de/10013539272

The Information Content of Short Selling Around Close Supply Chain Relationships

Evans, Jocelyn D.; Outlaw, Dominique G. - In: Financial Review 53 (2018) 3, pp. 627-655

Persistent link: https://www.econbiz.de/10012090118

Managers' moral obligation of fairness to (all) shareholders : does information asymmetry benefit privileged investors at other shareholders' expense?

Evans, Jocelyn D.; Perrault, Elise; Jones, Timothy A. - In: Journal of business ethics : JOBE 140 (2017) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10011632174