Boone, Christophe; Wezel, Filippo Carlo; van … - In: Journal of Business Venturing 28 (2013) 4, pp. 511-527
The question of new firm positioning in the marketplace and entrant's subsequent long-term performance lies at the heart of strategic entrepreneurship. We suggest a dynamic theory of new firm positioning that hinges on an important feature of the competitive environment: industry-level product...