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Durch Zuhören motivieren
Stengel, James R.; Dixon, Andrea L.; Allen, Chris T. - In: Harvard-Business-Manager : das Wissen der Besten 26 (2004), pp. 44-57
Persistent link: https://www.econbiz.de/10001900532
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Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.; Allen, Chris T. - In: The journal of brand management : an international journal 24 (2017) 5, pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
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A place for emotion in attitude models
Allen, Chris T.; Machleit, Karen A.; Kleine, Susan Schultz - In: Journal of Business Research 58 (2005) 4, pp. 494-499
Persistent link: https://www.econbiz.de/10005474281