Purpose: This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate,...

In a time of evolution of demand towards new features and new functions for food, both producers and consumers focus more and more on human health and on environmental protection. The citrus industry has not escaped these changes in demand, also because of the eu policies that have led to...

In the last few years, wine market was characterized by fast changes because of significant changes in consumers’ eating habits and lifestyles that, consequently, impacted wine consumption and demand. In this scenario, wine producers that want to win competitors must definitely be...

Oggi le produzioni agricole biologiche sono in netta crescita sia a livello internazionale che nazionale. Tra le regioni italiane la Sicilia rappresenta la principale area di produzione e si colloca all’ultimo posto relativamente ai consumi. Attraverso un’indagine pilota nella citta di...

Negli ultimi anni il packaging è stato considerato dalle aziende vinicole uno tra i più importanti strumenti del marketing. Infatti, grazie all’utilizzazione di immagini e testi, è possibile comunicare chiaramente al mercato messaggi coerenti con i prodotti, con i valori dell’azienda e...

<i> L'agriturismo in Sicilia </i> (di Stefania Chironi) - ABSTRACT: The paper analyses agrotourism sector in Sicily. This is a very important phenomenon for territory development through the integration between agriculture and other activities. In particular we described the framework of Sicilian...