This study contributes to service industry theory by revealing how employers in the health service understand knowledge exchange as 'transaction'. Although under pressure to deliver better services without additional resource, health service providers do not seek customers, making them unlike...

School factors and not solely pupil composition probably cause variation in smoking prevalence amongst schools, but there are no theoretical models to explain why. In this paper we propose a hypothesis to explain schools' influence on pupils' smoking and test this using an existing...

Objectives We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change.Methods We reviewed the literature on take-up of clinical guidelines, in particular barriers and...