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B2C market : development of a...
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1
Sweat equity in U.S. private business
Bhandari, Anmol
;
McGrattan, Ellen R.
- In:
The quarterly journal of economics
136
(
2021
)
2
,
pp. 727-781
Persistent link: https://www.econbiz.de/10012504464
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Measuring customer experience in service : a systematic review
Bueno, Eduardo Veiga
;
Weber, Tiziana Brenner Beauchamp
; …
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
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Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
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4
Model for measuring customer loyalty towards a service provider
Skačkauskienė, Ilona
;
Vilkaitė-Vaitonė, Neringa
; …
- In:
Journal of business economics and management
16
(
2015
)
6
,
pp. 1185-1200
Persistent link: https://www.econbiz.de/10011421758
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5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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6
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
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8
Electronic loyalty in social commerce : scale development and validation
Bui Thanh Khoa
;
Ha Minh Nguyen
- In:
Gadjah Mada international journal of business
22
(
2020
)
3
,
pp. 276-300
Persistent link: https://www.econbiz.de/10012519123
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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10
Consumer brand engagement : refined
measurement
scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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