Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand orientation in small fir...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
32,469
Konsumentenverhalten
29,477
SME
10,160
KMU
9,960
Brand management
7,455
Markenführung
7,011
Relationship marketing
5,457
Beziehungsmarketing
5,389
Brand image
5,269
Markenimage
4,961
Marketing management
4,026
Marketingmanagement
3,831
Social Web
3,638
Social web
3,638
Online-Marketing
3,436
Internet marketing
3,419
Customer satisfaction
3,401
Kundenzufriedenheit
3,218
Online retailing
2,874
Online-Handel
2,872
Brand
2,808
Markenartikel
2,753
Service quality
2,541
Dienstleistungsqualität
2,483
Innovation
2,433
Theory
2,295
Theorie
2,288
Unternehmenserfolg
2,281
Firm performance
2,279
Retail trade
2,181
Einzelhandel
2,149
Werbewirkung
1,982
Advertising effects
1,976
Electronic Commerce
1,947
E-commerce
1,924
Emotion
1,919
Advertising
1,861
Viral marketing
1,780
Virales Marketing
1,780
SMEs
1,770
more ...
less ...
Online availability
All
Undetermined
Free
34,867
Type of publication
All
Article
45,720
Book / Working Paper
6,012
Journal
38
Type of publication (narrower categories)
All
Article in journal
37,711
Aufsatz in Zeitschrift
37,711
research-article
3,400
Aufsatz im Buch
2,621
Book section
2,621
Graue Literatur
1,090
Non-commercial literature
1,090
Arbeitspapier
938
Working Paper
938
Aufsatzsammlung
625
Hochschulschrift
607
Conference paper
434
Konferenzbeitrag
434
review-article
286
conceptual-paper
240
Collection of articles of several authors
238
Sammelwerk
238
review
230
Amtsdruckschrift
193
Government document
193
case-report
180
Thesis
134
Lehrbuch
129
Konferenzschrift
122
Case study
116
Fallstudie
116
viewpoint
93
non-article
78
Textbook
50
Handbook
27
Handbuch
27
Ratgeber
16
technical-paper
16
Conference proceedings
15
Systematic review
15
Übersichtsarbeit
15
Bericht
12
Bibliografie
12
Festschrift
10
Guidebook
10
more ...
less ...
Language
All
English
49,108
German
2,142
Undetermined
510
French
8
Italian
6
Russian
3
Spanish
3
Japanese
1
Polish
1
Portuguese
1
more ...
less ...
Author
All
Han, Heesup
94
Mattila, Anna S.
75
Paul, Justin
70
Vrontis, Demetris
61
Septianto, Felix
60
Dwivedi, Yogesh Kumar
58
Phau, Ian
56
Thaichon, Park
56
Loureiro, Sandra Maria Correia
54
Foroudi, Pantea
46
Melewar, T. C.
45
Burmann, Christoph
42
Kim, Jungkeun
42
Ko, Eunju
42
Rana, Nripendra P.
42
Hollebeek, Linda D.
41
Bang, Nguyen
40
Belk, Russell W.
40
Kumar, Vikas
40
Rahman, Zillur
39
Kim, Seongseop
37
Kumar, V.
36
Quach, Sara
36
Thurasamy Ramayah
36
Japutra, Arnold
35
Law, Chun Hung Roberts
35
Lusk, Jayson L.
35
Nayga, Rodolfo M.
34
Sharma, Piyush
34
Bruwer, Johan
33
Hinson, Robert
33
Khare, Arpita
33
Grewal, Dhruv
32
Jebarajakirthy, Charles
32
Park, Jungkun
32
Ratten, Vanessa
32
Wu, Luorong
32
Gupta, Suraksha
31
Kraus, Sascha
31
Laroche, Michel
31
more ...
less ...
Institution
All
OECD
495
Springer Fachmedien Wiesbaden
391
National Bureau of Economic Research
98
Edward Elgar Publishing
81
IGI Global
67
International Energy Agency
32
World Bank Group
32
World Bank
30
Springer International Publishing
28
Springer-Verlag GmbH
27
Springer Gabler <Firma>
20
Organisation for Economic Co-operation and Development
19
International Finance Corporation
18
NetLibrary, Inc
14
Peter Lang GmbH
11
De Gruyter Oldenbourg
10
Nomos Verlagsgesellschaft
8
Technische Universität Braunschweig
8
Weltbank
8
Taylor and Francis
7
Eurasia Business and Economics Society
6
European Training Foundation
6
European Union
6
Taylor and Francis.
6
Dr. Rainer Hampp <Firma>
5
Information Resources Management Association
5
Deutscher Dialogmarketing Verband
4
European Bank for Reconstruction and Development
4
Europäische Kommission
4
Helmut-Schmidt-Universität
4
Walter de Gruyter GmbH & Co. KG
4
World Bank / Development Research Group / Finance
4
World Trade Organization
4
Christian-Albrechts-Universität zu Kiel
3
ETF
3
Institut für Angewandte Arbeitswissenschaft
3
Leuphana Universität Lüneburg
3
Palgrave Macmillan <Firma>
3
Technische Universität Chemnitz
3
Tractebel Engineering
3
more ...
less ...
Published in...
All
Journal of business research : JBR
1,946
Journal of retailing and consumer services
1,594
SpringerLink / Bücher
1,132
International journal of hospitality management
634
European Journal of Marketing
534
Journal of Consumer Marketing
413
Journal of Product & Brand Management
398
Springer eBook Collection
386
Technological forecasting & social change : an international journal
353
Tourism management : research, policies, practice
337
International journal of consumer studies
332
Industrial marketing management : the international journal for industrial and high-tech firms
318
Asia Pacific journal of marketing and logistics
311
The journal of brand management : an international journal
309
The journal of product & brand management
287
International Journal of Retail & Distribution Management
284
Psychology & marketing
280
Journal of marketing communications
263
Marketing Intelligence & Planning
262
Journal of travel and tourism marketing
260
Management science : journal of the Institute for Operations Research and the Management Sciences
255
Journal of Islamic marketing
241
Journal of strategic marketing
241
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
228
Marketing intelligence & planning
224
Working paper / National Bureau of Economic Research, Inc.
221
International journal of contemporary hospitality management
219
Discussion paper / Centre for Economic Policy Research
218
International journal of advertising : the review of marketing communications
213
Journal of international consumer marketing
202
Journal of the Academy of Marketing Science
202
Journal of retailing
198
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
197
Journal of marketing management : JMM ; journal of the Academy of Marketing
193
Discussion papers / CEPR
192
Journal of hospitality marketing & management
190
Journal of promotion management : innovations in planning and applied research
189
OECD/G20 Base Erosion and Profit Shifting Project
184
Journal of Services Marketing
177
Strategic Direction
177
more ...
less ...
Source
All
ECONIS (ZBW)
46,679
Other ZBW resources
4,564
RePEc
507
USB Cologne (EcoSocSci)
18
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
51,770
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
SME
brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Corporate social responsibility and brand performance : evidence from Ghana
Amoako, George Kofi
;
Dartey-Baah, Kwasi
;
Naatu, Felicia
; …
- In:
Journal of international management
30
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015072304
Saved in:
8
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
9
Do proactive and reactive causes to delete a brand impact deletion success? : the role of brand orientation
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10012298776
Saved in:
10
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
