Chattananon, Apisit; Trimetsoontorn, Jirasek - In: International Journal of Emerging Markets 4 (2009) 3, pp. 252-274
Purpose – The purpose of this paper is to explore the impact of relationship marketing in a Thai context by gathering both quantitative and qualitative data. Design/methodology/approach – This research adopts a multi method approach. A preliminary model is developed from existing literature,...