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467
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American Marketing Association
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Berkeley Electronic Press
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Journal of business research : JBR
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SpringerLink / Bücher
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International journal of advertising : the review of marketing communications
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The journal of product & brand management
196
The journal of brand management : an international journal
193
European Journal of Marketing
190
Journal of marketing communications
190
Journal of Communication Management
182
Journal of Consumer Marketing
172
Journal of advertising
165
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149
Journal of Product & Brand Management
119
International journal of advertising : the quarterly review of marketing communications
118
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117
Strategic Direction
105
Corporate Communications: An International Journal
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Asia Pacific journal of marketing and logistics
93
Corporate communications : an international journal
92
Tourism management : research, policies, practice
86
Young Consumers
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
International Marketing Review
75
International journal of internet marketing and advertising : IJIMA
75
International journal of hospitality management
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Journal of international consumer marketing
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72
Journal of advertising : official publication of the American Academy of Advertising
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Marketing intelligence & planning
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Marketing Science
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European journal of marketing : EJM
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Springer eBook Collection
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Marketing Intelligence & Planning
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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RePEc
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1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
3
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
4
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
5
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
6
Das Image im Aushandlungsprozess :
Werbung
von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
7
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
8
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
9
Joint pricing and
advertising
strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
10
Advertising
strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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