Dekhili, Sihem; Akli Achabou, Mohamed - In: European Business Review 26 (2014) 4, pp. 305-329
eco-labelling. It suggests the existence of an interaction effect between the brand and the responsible label. But, a … not valuable in the case of a well-known brand. Self-declaration may be preferred by consumers in the same way as … independent certification. This research is one of the rare research to stress the need to consider brand when exploring eco …
