Manchiraju, Srikant; Sadachar, Amrut - In: Journal of Fashion Marketing and Management 18 (2014) 3, pp. 357-374
Purpose – The role of personal values in consumer behavior is well documented; however, in the context of fashion consumption, the role of personal values’ influence on consumers’ ethical behavior has not been studied. Consequently, the purpose of this paper is to seek to explore whether...