Cole, Shawn; Gine, Xavier; Tobacman, Jeremy; Topalova, Petia - In: American Economic Journal: Applied Economics 5 (2013) 1, pp. 104-35
randomized field experiments in rural India to test the importance of price and nonprice factors in the adoption of an innovative … rainfall insurance product. Demand is significantly price sensitive, but widespread take-up would not be achieved even if the …