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Mishra, Anubhav A.
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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
2
Consumer responses to brand deletion
Mishra, Anubhav A.
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
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3
Loss is a loss, why categorize it? Mental accounting across cultures
Banerjee, Pronobesh
;
Chatterjee, Promothesh
;
Mishra, Sanjay
- In:
Journal of Consumer Behaviour
18
(
2019
)
2
,
pp. 77-88
Persistent link: https://www.econbiz.de/10012081480
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4
Low-literate versus literate customer experience : dimensions, consequences and moderators
Mishra, Anubhav A.
;
Verma, Megha
- In:
International journal of market research
64
(
2022
)
1
,
pp. 132-159
Persistent link: https://www.econbiz.de/10012794302
Saved in:
5
Gandhian values and consumption behavior : scale development and validation
Mishra, Anubhav A.
;
Sharma, Suresh C.
;
Gautam, Vikas
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 465-482
Persistent link: https://www.econbiz.de/10012202766
Saved in:
6
When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking
Banerjee, Pronobesh
;
Chatterjee, Promothesh
;
Mishra, Sanjay
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012313909
Saved in:
7
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
8
Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience
Mishra, Anubhav A.
;
Verma, Megha
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10014292092
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