pt. I. Rethinking fundamental notions : selves, others, and systems -- pt. II. Revisiting role configurations : families, gender, and consumption -- pt. III. Reassessing the field : whence and whither? -- pt. IV. Poetry -- pt. V. Conclusion.

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive...