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Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan - In: Journal of retailing 95 (2019) 4, pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
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Effects of Sequential Sensory Cues on Food Taste Perception : Cross‐Modal Interplay Between Visual and Olfactory Stimuli
Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R. - In: Journal of Consumer Psychology 31 (2021) 4, pp. 746-764
Persistent link: https://www.econbiz.de/10012535533
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Healthy-left, unhealthy-right : can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?
Romero, Marisabel; Biswas, Dipayan - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 103-112
Persistent link: https://www.econbiz.de/10011521923
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Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - In: Journal of service research 22 (2019) 4, pp. 440-455
Persistent link: https://www.econbiz.de/10012128041
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Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
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Shining light on atmospherics : how ambient light influences food choices
Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10011650438
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Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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Extending the boundaries of sensory marketing and examining the sixth sensory system : effects of vestibular sensations for sitting versus standing postures on food taste perceptio...
Biswas, Dipayan; Szocs, Courtney; Abell, Annika - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 708-724
Persistent link: https://www.econbiz.de/10012120639
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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684