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Purpose – The purpose of this paper is to engage with contemporary gender and entrepreneurship theories to gain insights into the division of labour, capitals and capacities and gendered identities within husband and wife heterosexual copreneurial businesses. This paper acknowledges...
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Purpose – The purpose of this paper is to conceptually and empirically explore the antecedents and consequences of entrepreneurial burnout – that is burnout related to the process of discovery or creation of attractive economic opportunities, the assessment of these opportunities, and the...
Persistent link: https://www.econbiz.de/10014902617
Purpose – The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the development of the meaning and operation of language used in context – that is: the language and the associated...
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