Fernandes, Andreia; Gonçalves, Patrícia C.T.; Campos, … - In: Journal of Business & Industrial Marketing 34 (2019) 8, pp. 1749-1762
Purpose: Based on the data obtained from a questionnaire of 595 people, the authors explore the relative importance of consumers, checking whether socioeconomic variables influence their centrality, detecting the communities within the network to which they belong, identifying consumption...