Yoo, Seung Ho; Shin, Hojung; Park, Myung-Sub - In: Omega 51 (2015) C, pp. 107-120
This study investigates the problem of new product development (NPD) under supplier involvement (SI) program in a supply chain comprising a single supplier and a single buyer. The buyer, the Stackelberg leader in the supply chain, configures the design quality of the product and determines the...