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Social religiosity : concept and measurement across divergent cultures

Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734

Persistent link: https://www.econbiz.de/10011478833

The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study

Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254

Persistent link: https://www.econbiz.de/10012665711

The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia

Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389

Persistent link: https://www.econbiz.de/10012175402

Invariant effect of individual cultural orientations : an application of CVSCALE

Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759

Persistent link: https://www.econbiz.de/10011799777

The impact of country image and patient cosmopolitanism on medical tourism

Thelen, Shawn T.; Yoo, Boonghee - In: Health marketing quarterly 40 (2023) 1, pp. 98-118

Persistent link: https://www.econbiz.de/10014295034

Patient consideration of local hospital, center of excellence, and medical tourism options for surgery

Yoo, Boonghee; Thelen, Shawn T.; Harrison, Kristina - In: Health marketing quarterly 40 (2023) 2, pp. 119-140

Persistent link: https://www.econbiz.de/10014295039

What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality

Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10013552935

Brand authenticity : literature review, comprehensive definition, and an amalgamated scale

Campagna, Christopher L.; Donthu, Naveen; Yoo, Boonghee - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 129-145

Persistent link: https://www.econbiz.de/10014291969

Fashion trendsetting, attitudes toward money, and tendency to regret

Workman, Jane E.; Lee, Seung-Hee - In: International Journal of Retail & Distribution Management 47 (2019) 11, pp. 1203-1222

Purpose: The purpose of this paper is to examine differences among fashion trendsetting groups in money attitudes and consumer tendency to regret (CTR). Design/methodology/approach: Students completed questionnaires containing demographic items and scales measuring money attitudes...

Persistent link: https://www.econbiz.de/10012185835

How do consumers perceive mobile self-checkout in fashion retail stores?

Liang, Yuli; Lee, Seung-Hee; Workman, Jane E. - In: International Journal of Retail & Distribution Management 50 (2021) 6, pp. 677-691

Purpose: Mobile self-checkout refers to scanning products using a mobile device inside a brick-and-mortar store and completing the checkout process on mobile devices. Even though mobile self-checkout has been used in other industries for several years, it is a new application in the fashion...

Persistent link: https://www.econbiz.de/10012811891