Using a rich and under-exploited set of primary sources, differential rates of take up of radio broadcast technologies across the British Empire are described and explained. The research adds a developing economy perspective to the literature on the diffusion of consumer durables. The effects of...

Advertising as a proportion of national income rose from the late 1940s and peaked in the mid-to-late 1950s. This growth however exhibited inflection points in 1949 and 1951 which coincided with political economy shifts. During this period of growth all sectors producing consumer goods increased...