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Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Saito, Saburo (ed.); Yamashiro, Kosuke (ed.) - 2018

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real...