Fralich, Russell - In: Journal of Business Strategy 37 (2016) 1, pp. 44-50
Purpose – The purpose of this paper is to examine what distinguishes bet-the-company decisions from strategic decisions … comprehensive review and synthesis of relevant literature and media coverage since 1980, the author identifies 42 cases of bet … four drivers of bet-the-company decisions. Research limitations/implications – The author draws conclusions from a …