We study a model of film production, distribution and consumption. The studio can release two goods, a theatrical and a video version, and has to decide on its versioning and sequencing strategy. In contrast with the previous literature, we allow for the possibility that consumers watch both...

The idea about the customer orientation of the business dates back to the middle of the last twentieth century, but it is just nowadays that it is being transformed into mechanisms, strategies, processes. To put it in other words, it is just now that this orientation is undergoing precise...

The necessity of development of decisions for combining of the marketing mix elements, and the principle relations between combined elements are analyzed. Models of optimal planning of the combining of the separate marketing mix elements are developed as on the conceptually, so on the specific...

The sales budget is an important strategic planning tool for achieving optimal resource allocation. Its precise elaboration reflects on the overall company’s performance through the value chain mechanisms and prevents from unfavorable situations, originating from decreased competitiveness. It...

In order to reveal the current practice on the discussed problems is carried out a study, which ranges 15 trade banks working on the Bulgarian market and concentrating large part of the total activity of all trade banks in Bulgaria. The questionnaire is made in the following banks: United...

In the working out from theoretical point of view are considered and interpreted the main principles of Guanxi as a reverberation of the Relationship marketing in the context of the Chinese community. Especially it is taken into consideration the social-ethic philosophy and the economical...

This paper develops five theses to analyze the distribution of economic, social and environmental effects connected with the system of geographical indications (gis). The authors claim that the distribution of benefits for the agricultural sector largely differentiate among European countries...

Il contesto in cui l’industria agroalimentare italiana si trova a operare sta rapidamente cambiando e divenendo sempre più complesso, condizionato da vari fattori. Questi cambiamenti pongono alle imprese domande cruciali. In particolare, in un ambiente sempre più turbolento e difficile...

The indication of country of origin on food products is of growing importance and offers potentials for product differentiation to, among others, cacao producers from countries in the developing and transition stages. In this study the importance of country-of-origin (CoO) effects on the quality...