Jiang, Ruihua Joy; Xiong, Jie; Ding, Yuan; … - In: Journal of Business Strategy 42 (2020) 5, pp. 343-350
Purpose: How to enter and expand in a newly emerged foreign market is less understood. Should multinational enterprises move fast or slowly? In this study, the authors take China as the context to investigate what factors will lead to a fast expansion strategy in a foreign market. The purpose...