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It goes with the territory : communal leverage as a marketing resource

Spielmann, Nathalie; Williams, Christopher - In: Journal of business research : JBR 69 (2016) 12, pp. 5636-5643

Persistent link: https://www.econbiz.de/10011597425

Wine terroir commitment in the development of a wine destination

Capitello, Roberta; Sidali, Katia Laura; Schamel, Günter - In: The Cornell hospitality quarterly 62 (2021) 3, pp. 313-323

Persistent link: https://www.econbiz.de/10012591190

What does constructing a brand cost us?

Vazhenina, I. S. - In: Problems of economic transition 57 (2015) 12, pp. 88-96

Persistent link: https://www.econbiz.de/10011794522

Factors associated with alcoholic beverages consumption in Russia : a discrete choice model

Yormirzoev, Mirzobobo; Gabrielyan, Gnel - In: Journal of agricultural & food industrial organization 14 (2016) 1, pp. 133-139

Persistent link: https://www.econbiz.de/10011582677

"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain

Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385

Persistent link: https://www.econbiz.de/10011849655

Patterns of relative cost of champagne by the same producer : analysis of the cost of entry-level, mid-range, and flagship champagne

Merton, Paul J. - In: Journal of wine economics 12 (2017) 4, pp. 426-435

Persistent link: https://www.econbiz.de/10011849962

Heterotopian selfies : how social media destabilizes brand assemblages

Rokka, Joonas; Canniford, Robin - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1789-1813

Persistent link: https://www.econbiz.de/10011617013

The influence of rituals on luxury product consumption : implications for brands

Cowan, Kirsten; Spielmann, Nathalie - In: The journal of brand management : an international journal 24 (2017) 5, pp. 391-404

Persistent link: https://www.econbiz.de/10011799021

Generation Y and sparkling wines: a cross‐cultural perspective

Charters, Steve; Velikova, Natalia; Ritchie, Caroline; … - In: International Journal of Wine Business Research 23 (2011) 2, pp. 161-175

Purpose – The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne … colours varied substantially, as did attitudes to price and the particular status of champagne). Research limitations …

Persistent link: https://www.econbiz.de/10014814148

Heterotopian selfies: how social media destabilizes brand assemblages

Rokka, Joonas; Canniford, Robin - In: European Journal of Marketing 50 (2016) 9/10, pp. 1789-1813

content analysis of three popular champagne brand accounts and consumer-made selfies featuring these brands in Instagram …

Persistent link: https://www.econbiz.de/10014724160

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