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Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls

Wagner, Udo; Jacob, Isaac; Khanna, Monica; Rai, Krupa A. - In: Journal of international consumer marketing 33 (2021) 4, pp. 434-451

Persistent link: https://www.econbiz.de/10012607777

Attribution analysis of luxury brands : an investigation into consumer-brand congruence through conspicuous consumption

Jacob, Isaac; Khanna, Monica; Rai, Krupa A. - In: Journal of business research : JBR 116 (2020), pp. 597-607

Persistent link: https://www.econbiz.de/10012257661

Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance

Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 337-353

Persistent link: https://www.econbiz.de/10012179029

Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors

Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of marketing for higher education 34 (2024) 1, pp. 116-135

Persistent link: https://www.econbiz.de/10014566950

Is selfless service to society a sustainable concept? : the case of a street school in Mumbai

Khanna, Monica - In: Non-Profit Organisations, Volume III : Society, …, (pp. 261-282). 2024

Persistent link: https://www.econbiz.de/10015064093

eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens

Yadav, Neha; Verma, Sanjeev; Chikhalkar, Rekha D. - In: Tourism Review (2021)

Purpose: This study aims to examine the moderated-mediation impact of consumer involvement and destination preference on travel intentions. Stimulus-Organism-Response (SOR) and elaboration likelihood model (ELM) guided the conceptual framework of this study. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10013203454

Past, present, and future of electronic word of mouth (eWOM)

Verma, Sanjeev; Yadav, Neha - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 111-128

Persistent link: https://www.econbiz.de/10012502851

"How I think, Who I am"-role of social media influencers (SMIs) as change agents

Paul, Justin; Jagani, Khyati; Yadav, Neha - In: Journal of consumer behaviour 23 (2024) 4, pp. 1900-1916

Persistent link: https://www.econbiz.de/10014633916

An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation

Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237

Persistent link: https://www.econbiz.de/10014232526

EWOM, destination preference and consumer involvement : a stimulus-organism-response (SOR) lens

Yadav, Neha; Verma, Sanjeev; Chikhalkar, Rekha D. - In: Tourism review 77 (2022) 4, pp. 1135-1152

Persistent link: https://www.econbiz.de/10013368961