Liu, Martin J. (ed.); Luo, Jun (ed.) - 2019 - 1st ed. 2019
Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida …, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture … Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led …