The new paradigm of the connective branding implies a business ethics, which includes the involvement of companies in the life of the community where they develop their activities. The corporatist social responsibility represents a strategy of communication with the community that aims to...

This article represents one of the chapters of the qualitative study “The Professional Culture of the Romanian Journalists”. It was implemented on a sample of fifty one Romanian practitioners from forty mass media institutions, from February until April 2009. The research conclusions consist...

Participation in global value chains (GVCs) can be a pathway for economic development. It is associated with growing productivity, exporting more sophisticated products and a less concentrated export basket (Kowalski et al., 2015). However, it is often argued that these benefits accrue mainly to...

Although global value chain (GVCs) participation in Southeast Asia has been growing, little is known about whether the benefits from participation are accruing to larger firms or if small and medium sized enterprises (SMEs), which make up the majority of companies and employ the bulk of the...

This paper uses “centrality” metrics to reflect the changing structure of Global Value Chains (GVCs), contrasting central hubs and peripheral countries and sectors, and examine how these changes impact firm productivity. Using cross-country firm-level data from ORBIS, the paper finds that...