Purpose – The purpose of this study is to analyse how tourists form the cognitive, affective and unique images of a tourism destination, taking into account that: travellers use user-generated content (UGC) as one of the more important sources of information about the destination, sources of...

This article aims to study the potential of archeology as a tourism resource in the field of cultural tourism, given that good tourism management of archeological sites can attract a larger number of visitors and contribute to the socio-economic development of the areas involved. Specifically,...