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Developing lifelong customers in the mobile phone market : a South African case study
Mati, Keagile; Shambare, Richard - In: African journal of science, technology, innovation & … 8 (2016) 1/2, pp. 52-60
Persistent link: https://www.econbiz.de/10011723464
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Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
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Consumers' smartphone preferences in Turkey during the COVID-19 pandemic
Telli Yamamoto, Gonca; Aydin, Samet; Duzgun, Fehim; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 483-503
Persistent link: https://www.econbiz.de/10013477771
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An integrated hierarchical survey for a large-scale conjoint study for mobile phones
Kim, Jong Seok; Sohn, So Young - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 314-337
Persistent link: https://www.econbiz.de/10011515072
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Smart mobility: an analysis of potential customers' preference structures
Schulz, Thomas; Böhm, Markus; Gewald, Heiko; Krcmar, Helmut - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10012547977
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Product attributes based on customer's perception and their effect on customer satisfaction : the Kano analysis of mobile brands
Choudhury, D. K.; Gulati, Uma - In: Decision : official journal of Indian Institute of … 47 (2020) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10012419166
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Empirical analysis of consumer willingness to pay for smart phone attributes in multi-countries
Kim, Jong Seok - In: International journal of innovation management 21 (2017) 2, pp. 1750016-1-37
Persistent link: https://www.econbiz.de/10011672087
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Investigating the impact of Internet of Things services from a smartphone app on grocery shopping
Fagerstrøm, Asle; Eriksson, Niklas; Valdimar Sigurdsson - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132257
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Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
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The Use of Social Networking by Higher Education Institutions in Spain: A Comparative Analysis Employing the Facebook Assessment Index (FAI)
Rubio, Sergio; Chamorro, Antonio; Miranda, F. Javier - In: Journal of Cases on Information Technology (JCIT) 18 (2016) 2, pp. 16-34
The objective of this study was to analyse the use Spanish universities are making of the main social network today: Facebook. The research adapts to the Higher Education Institutions context an evaluation index denominated FAI that has been used in other areas. It applies the index to all of...
Persistent link: https://www.econbiz.de/10012048875