<title>Abstract</title> This article argues that there are considerable benefits in using longitudinal research in public management and public policy research. Evaluation research (and UK public management research more generally) still pre-eminently utilizes a short-term perspective, preventing the value of...

Purpose – The purpose of this paper is to show that since its election in 1997, the Labour Government in the United Kingdom has pursued a policy agenda which in some senses represents a continuation of the New Right agenda it inherited. Central to this agenda has been the emphasis placed on...

Purpose – The purpose of this article is to investigate ways in which improvisation can be used to enhance and advance market orientation. Design/methodology/approach – The article draws upon existing market orientation literature and musical theory to extend the authors' previous work of...

Purpose – The purpose of this paper is to explore the implications of a greater marketing orientation among arts organisations and its impact on funding through sponsorship. Design/methodology/approach – Utilising a qualitative methodology, the study employs case studies for the purpose of...

Purpose – The purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing theory and practice. Design/methodology/approach – An indepth analysis of a range of relevant...

Purpose – The purpose of this paper is to consider whether art experiences can inform service‐dominant logic (SDL) discourse through an exploration of the co‐production and co‐creation processes of art experiences. Design/methodology/approach – Empirical knowledge gained about art...