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Anomie and the Marketing Function: The Role of Control Mechanisms

Saini, Amit; Krush, Mike; Johnson, Jean - In: Journal of Business Ethics 83 (2008) 4, pp. 863-863

Persistent link: https://www.econbiz.de/10005719769

A Framework for Ethical Conformity in Marketing

Martin, Kelly; Johnson, Jean - In: Journal of Business Ethics 80 (2008) 1, pp. 103-109

Persistent link: https://www.econbiz.de/10005547525

Putting market-facing technology to work: Organizational drivers of CRM performance

Saini, Amit; Grewal, Rajdeep; Johnson, Jean - In: Marketing Letters 21 (2010) 4, pp. 365-383

Persistent link: https://www.econbiz.de/10008776563

Emotional and cognitive involvement of consumers with hotel brands on social networking sites

Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of Hospitality and Tourism Insights 2 (2019) 4, pp. 377-390

Purpose: Based on persuasion theories, the purpose of this paper is to examine relationships between four types of interactive consumer activities (viewing, liking, sharing and commenting) on hotel brand social networking sites (SNSs) and their cognitive and emotional responses to understand...

Persistent link: https://www.econbiz.de/10012278166

Service transition strategies in manufacturing : implications for firm risk

Josephson, Brett W.; Johnson, Jean L.; Mariadoss, Babu John - In: Journal of service research : JSR 19 (2016) 2, pp. 142-157

Persistent link: https://www.econbiz.de/10011485380

Managing service quality in high customer contact B2B services across domestic and international markets

Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143

Persistent link: https://www.econbiz.de/10011503639

Influences of firm orientations on sustainable supply chain management

Mariadoss, Babu John; Patriya, Tansuhaj; Pomirleanu, Nadia - In: Journal of business research : JBR 69 (2016) 9, pp. 3406-3414

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Strategic marketing ambidexterity : antecedents and financial consequences

Josephson, Brett W.; Johnson, Jean L.; Mariadoss, Babu John - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 539-554

Persistent link: https://www.econbiz.de/10011563230

Friendship on social networking sites : improving relationships between hotel brands and consumers

Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86

Persistent link: https://www.econbiz.de/10011413949

The social buyer : a framework for the dynamic role of social media in organizational buying

Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814

Persistent link: https://www.econbiz.de/10012494179