In this contribution, we discuss a facility location model to maximize firms' patronage, while demand is determined by a multinomial logit model (MNL). We account for customer segmentation based on customer characteristics. Hence, we are able to reduce the bias to the objective, which is due to...

In the last decade several papers appeared on facility location problems that incorporate customer demand by the multinomial logit model. Three linear reformulations of the original non-linear model have been proposed so far. In this paper, we discuss these models in terms of solvability. We...

The sales force deployment problem arises in many selling organizations. This complex planning problem involves the concurrent resolution of four interrelated subproblems: sizing of the sales force, sales representatives locations, sales territory alignment, and sales resource allocation. The...

Purpose – This paper aims to consider spatial effects in the analysis of the relationship of revenue and service quality. When firms’ customers are located in spatially dispersed areas, it can be difficult to manage service quality on a geographically small scale because the relative...