Mele, Cristina; Russo Spena, Tiziana; Colurcio, Maria - In: International Journal of Quality and Service Sciences 2 (2010) 1, pp. 60-78
Purpose – The purpose of this paper is to analyse innovation in the light of service‐dominant (S‐D) logic and service science as a value‐creating process occurring through a many‐to‐many network resource integration. Design/methodology/approach – The paper utilises S‐D logic and...