Papanastassiou, Marina; Pearce, Robet - In: International Journal of the Economics of Business 1 (1994) 2, pp. 199-216
As compeition in many industries becomes increasingly global, MNEs have found that import-substitution subsidiaries, focusing on the supply of national markets, are much less viable. In the pursuit of enhanced competitiveness through export-oriented subsidiaries, MNEs are also finding that...