Nesselhauf, Lucas; Fleuchaus, Ruth; Theuvsen, Ludwig - In: International Journal of Wine Business Research 32 (2019) 1, pp. 96-121
Purpose: Fungus-resistant grape varieties (FRGVs) are the key to more environment-friendly wine growing. This paper aims to examine whether German consumers are willing to buy environment-friendly wines. The study focuses on reducing the amount of fungicides applied and the improvement of the...