control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …

advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do …

and other activities, and attention to advertising among rural children in mainland China. Design/methodology/approach – A … survey of 1,008 rural children ages six to 13 in four Chinese rural provinces was conducted in March 2003. Questionnaires … television and 71 percent have access to children’s books. Access to other broadcast and print media was under 50 percent. Most …