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We present evidence from a natural field experiment and structural model designed to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter describing a charitable fundraising project organized by the...
Persistent link: https://www.econbiz.de/10011084280
When asking for donations, charitable organizations often suggest a potential amount to contribute. However, the evidence concerning the effects of such suggestions is scarce and inconsistent. Unlike the majority of earlier studies concerned with small-money solicitations, we examine the effect...
Persistent link: https://www.econbiz.de/10011084485
Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in addition to their core business. Via a corpo-rate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant "ask avoidance" which, if...
Persistent link: https://www.econbiz.de/10012104809
In an artefactual field experiment we implement a crowdfunding campaign for a club good-an institute's summer party with free food, drinks, and music-and compare "donation" and "contribution" framings. We find that the "donation" frame generates higher income than the "contribution" frame. While...
Persistent link: https://www.econbiz.de/10012212138
We present evidence from a natural field experiment designed to shed light on the efficacy of fundraising schemes in which donations are matched by a lead donor. In conjunction with the Bavarian State Opera House, we mailed 14,000 regular opera attendees a letter describing a charitable...
Persistent link: https://www.econbiz.de/10008680761
We present evidence from a natural field experiment designed to shed light on the efficacy of fundraising schemes in which donations are matched by a lead donor. In conjunction with the Bavarian State Opera House, we mailed 14,000 regular opera attendees a letter describing a charitable...
Persistent link: https://www.econbiz.de/10010574301
We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to...
Persistent link: https://www.econbiz.de/10011145453
We present a dictator game experiment where the recipients are local charities that serve the poor. Donors consist of approximately 1000 participants from a nationally representative sample. We manipulate the perceived worthiness and race of the charities' recipients with an audiovisual...
Persistent link: https://www.econbiz.de/10010574333
One commonly used strategy in charitable fundraising is sharing names and contact information of donors between organizations, even those whose missions are unrelated. The efficacy of this practice hinges on the existence of “giving types,” that is, a positive correlation at the individual...
Persistent link: https://www.econbiz.de/10011056204
Framing a decision situation differently has affected behavior substantially in previous studies. This paper tests a framing effect in a field experiment at the University of Zurich. Each semester, every student has to decide whether to contribute to two social funds. Students were randomly...
Persistent link: https://www.econbiz.de/10005458869