Mols, Niels Peter; Nikolaj D. Bukh, Per; Blenker, Per - In: International Journal of Bank Marketing 15 (1997) 7, pp. 255-263
Provides evidence of the criteria for the choice of domestic cash management banks adopted by large European firms. A questionnaire completed by 1,129 corporate customers from 20 European countries indicates that service quality is the most important criterion for choice of domestic cash...