Oestreicher-Singer, Gal; Sundararajan, Arun - In: Management Science 58 (2012) 11, pp. 1963-1981
Online commercial interactions have increased dramatically over the last decade, leading to the emergence of networks … visibility of such "product networks"can alter demand spillovers across their constituent items. We test this conjecture … empirically using data about the copurchase networks and demand levels associated with more than 250,000 interconnected books …
