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The business paradigm : explanation for patterns of business interactions

Leszczyński, Grzegorz; Mandjak, Tibor; Margitay, Tihamér - In: Journal of Business & Industrial Marketing 37 (2021) 4, pp. 723-733

Purpose: This paper aims to introduce the concept of business paradigm to conceptualize and explain differences in business interaction patterns in the IMP research. Design/methodology/approach: The concept of the interaction and the concepts related to and driven from it describe the business...

Persistent link: https://www.econbiz.de/10012812087

The business paradigm : explanation for patterns of business interactions

Leszczyński, Grzegorz; Mandjak, Tibor; Margitay, Tihamér - In: The journal of business & industrial marketing 37 (2022) 4, pp. 723-733

Persistent link: https://www.econbiz.de/10013165212

Overcoming consumer resistance to ai in general health care

Gaczek, Piotr; Pozharliev, Rumen; Leszczyński, Grzegorz; … - In: Journal of interactive marketing 58 (2023) 2/3, pp. 321-338

Persistent link: https://www.econbiz.de/10014252997

Do sales people trust new customers because of who they are?

Gaczek, Piotr; Leszczyński, Grzegorz; Zieliński, Marek - In: The IMP journal 12 (2018) 3, pp. 498-518

Persistent link: https://www.econbiz.de/10011958916