Huang, Chien-Che; Chang, Yu-Wei; Hsu, Ping Yu; … - In: Industrial Management & Data Systems 120 (2020) 12, pp. 2397-2422
Purpose: The purpose of this study is to investigate multichannel integration of hotels and online travel agencies (OTAs) and to compare consumer behavior between China and Indonesia in the context of online to offline (O2O) commerce. We examine how the services, brand and market share of OTAs...