This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics … Marketing Science</i> is a timely review of the accomplishments of marketing scientists in a number of research areas …. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are …

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are … and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems … to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models …

vue des dirigeants et membres de l’équipe marketing. Deux questionnements sont traités. Le premier porte sur les rapports … à l’usager-consommateur : se construisent-ils davantage dans une logique managériale, plutôt que marketing? Le second …’inspiration critique, porte sur les enjeux de l’évolution des méthodes promotionnelles et marketing dans la filière, qui trouvent un écho …

svolta nel corso del 2013 con l’obiettivo di tracciare un quadro aggiornato delle problematiche commerciali e di marketing …