the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …

benefit, security and service quality positively influence online consumer loyalty via online consumer purchase attitude …, whereas functionality and innovativeness do not have much influence on consumer attitude and loyalty. The findings afford not … only practical implications for e-marketers but also directions for future research on online customer attitude and loyalty. …

applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …