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Contingent effects of decision-making and customer centricity on public-sector innovation success

Nik Mohd Hazrul Nik Hashim; Yap Hock Ann; Amin Ansary; … - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 36-70

Persistent link: https://www.econbiz.de/10012802212

Brand image and equity : the mediating role of brand equity drivers and moderating effects of product type and word of mouth

Amin Ansary; Nik Mohd Hazrul Nik Hashim - In: Review of managerial science 12 (2018) 4, pp. 969-1002

Persistent link: https://www.econbiz.de/10011903235

International product rollout strategies and performance : the moderating effects of product innovativeness, order of entry and firm size

Nik Mohd Hazrul Nik Hashim; Amin Ansary - In: European journal of international management : EJIM 21 (2023) 3, pp. 369-399

Persistent link: https://www.econbiz.de/10014387963

Online impulse buying of tourism products

Rezaei, Sajad; Ali, Faizan; Amin, Muslim; Jayashree, … - In: Journal of Hospitality and Tourism Technology 7 (2016) 1, pp. 60-83

Purpose – The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products. Design/methodology/approach – A total of 405 valid online questionnaires were collected to...

Persistent link: https://www.econbiz.de/10014874082