The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview of the concept, it suggests a cognitive approach to the...

Numerous studies have examined cognitive and affective approaches to decision-making participation, but no study has attempted to integrate the two approaches. This is the first empirical study to apply the two approaches to financial participation. To integrate the two approaches, this study...

This work extends the AHP-Bayesian Prioritization procedure proposed by the authors for a local context (a single criterion) to a global context (a hierarchy) and presents a taxonomy of criteria that contribute to the ranking of the alternatives. In this global context, the paper defines and...

This article focuses on the relationship between the characteristics of the board of directors and the innovation policies in the Tunisian context from a cognitive perspective of corporate governance. The method used in this study is based on the regression analysis. We directly regress the...

Chapter 1.Regional Innovation and Evolution -- Chapter 2.Typifying Facts of Regional Innovation in China -- Chapter 3.Theoretical Explanation of the Innovation Spatial Distribution -- Chapter 4.Design of Regional Innovation Process Matrix -- Chapter 5.Application: Regional Innovation Model --...