Showing 1 - 10 of 62
Persistent link: https://www.econbiz.de/10012618800
Persistent link: https://www.econbiz.de/10011502495
Persistent link: https://www.econbiz.de/10012483005
Persistent link: https://www.econbiz.de/10011987757
Persistent link: https://www.econbiz.de/10014340952
Persistent link: https://www.econbiz.de/10014314743
Persistent link: https://www.econbiz.de/10014314745
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010336207
Persistent link: https://www.econbiz.de/10009739551
Persistent link: https://www.econbiz.de/10012030904