Hainmueller, Jens; Hiscox, Michael J.; Sequeira, Sandra - In: The Review of Economics and Statistics 2 (2015) 97, pp. 242-256
We provide new evidence on consumer demand for ethical products from experiments conducted in a U.S. grocery store chain. We find that sales of the two most popular coffees rose by almost 10% when they carried a Fair Trade label as compared to a generic placebo label. Demand for the...