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Earlier research concerning market orientation-related issues focuses on conceptualization of market orientation and its ingredients; various antecedents of market orientation; and impact of market orientation on firm’s entrepreneurial orientation, strategies, innovativeness and...
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Purpose: The purpose of this paper is to check the reliability and validity of a well-acknowledged scale developed by Pratibha A. Dabholkar (1996) in the context of Indian organized grocery retail and also to identify new aspects of service quality with respect to grocery retail from literature...
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