Environmentalism has become an important social and corporate issue during the twenty-first century. Consumers are becoming more environmentally conscious and are demanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green...

Purpose: The present study aims to empirically investigate whether supply chain agility and lean management practices are antecedents of supply chain social sustainability. Design/methodology/approach: Data were collected from 311 supply chain practitioners from the Indian manufacturing sector....

Purpose This paper aims to identify and study the effect of identified eight barriers to sustainable consumption on consumers’ intention to purchase sustainable products. Design/methodology/approach Data were collected from a self-administered field survey in India, and 315 valid responses...

Information technology (IT) enablement helps in improving the agri-based Indian economy by focusing on supply-chain systems. This article aims at finding out the enablers of e-Applications in the Indian agri-food supply chain. Enablers were identified using secondary sources. These enablers were...

Purpose – The purpose of this paper is to explore the drivers of customer participation for value co-creation among bottom of the pyramid (BOP) customers. In addition, the difference, if exists, between the perception of customer and marketers belongs to this segment about the drivers of...

Purpose – This study aims to identify various enablers and the inter-relationships among them in adopting social sustainability measures in the supply chain. Social sustainability in the supply chain has received growing attention in the recent years, due to growing awareness on equity, health...